I was sure it was true. My over-40 forgetfulness could be helped by the over the counter supplement Prevagen. Of course, the first time I went to purchase Prevagen proved unsuccessful – I could not remember the name. With an active ingredient derived from jellyfish! It sounded so hopeful. And then there were the clear and unqualified advertising claims “clinically proven to improve memory.” I … [Read more...]
Archives for January 2017
Why You Should Spy on your Trademark in 2017
Grab your tuxedo, a vodka martini (shaken, not stirred, of course), and some James Bond-style swagger – it’s time to spy on your trademark. Or perhaps more precisely, it’s time to spy on what others may be doing to cause confusion with your trademark. Simply applying for or registering a trademark with the United States Patent and Trademark Office (“USPTO”) does not automatically protect a … [Read more...]
Bourbon and Beer: Barrels of Trademarks Fun
The following article, "Bourbon and Beer: Barrels of Trademarks Fun," was written by Amy Cahill and Michelle Browning Coughlin and was posted in the Louisville Bar Association Bar Briefs, December 2016 edition: With headlines like “Bourbon and Whiskey Sales Are Soaring Around the World,” and reports showing 2015 as the “eighth consecutive year of double-digit growth” for the craft brewery … [Read more...]
Diets and Disclaimers: The Fine Print and Digital Advertising
Our neighbor announced in December that his New Year’s resolution was to begin a strict paleo diet. On January 2, while he was visiting our home, we asked how the diet was going. He responded that the New Year’s resolution did not begin until January 3, because he was “on holiday” until then given his employer’s official observance of New Year’s Day on the first work day of the year, January … [Read more...]