There has been a lot of attention in April on the Federal Trade Commission’s warning letters directed to ninety separate advertisers identifying inadequate or omitted disclosures in “influencer advertising” on Instagram. As with any advertisement that incorporates a product “endorsement” advertisers must disclose material relationships between those providing the endorsement and the advertiser. … [Read more...]
Archives for April 2017
States Get Involved in Online Advertising Regulation
Over the past two weeks, I have blogged about Online Behavioral Advertising (“OBA”), a practice that allows advertisers to target particular ads to Internet users based on perceived buying interests, and the attendant market for the collected marketing data - huge. There has been some public outcry following the recent decision by Congress to overturn the FCC’s Obama-era regulations to require … [Read more...]
How Do You Feel About Internet Privacy and Advertising?
Last week I blogged about Online Behavioral Advertising (“OBA”), a practice that allows advertisers to target particular ads to Internet users based on perceived buying interests. The driver behind OBA is data collection by third-parties about consumer behavior online. The same week, Congress voted down the FCC’s Obama-era efforts to require certain Internet service providers seek your … [Read more...]