Advertising Review and Counseling

The time constraints of advertising cycles require timely but cost-effective legal review procedures. The objective of legal review of advertising is to reduce legal risk to clients without undermining the effectiveness of valuable marketing efforts.

Our team of attorneys is involved in every stage of advertising development, from testing for claim substantiation to approval of final advertising copy, at all times mindful of reducing the burden on clients’ marketing efforts.

Changes to digital display and search formats for advertising require attorneys to stay up to date on developments before the U.S. Federal Trade Commission and the Council of Better Business Bureaus Advertising Self-Regulatory Council. Conflicting and overlapping regulation and guidance on lawful advertising must be evaluated and adapted to fit the latest digital advertising delivery methods.

Our expertise in the field of advertising law also allows us to assist in reviewing services contracts for media buys, with an eye towards negotiating the benefits of the latest technologies for tracking and measuring advertising “viewability.”

Changes to social media platform terms of use, Google AdWords policies, online tracking behavior practices and consumer expectations, to name a few of the ever- changing variables in advertising, demand the services of attorneys who specialize in advertising law.

By working with the experienced attorneys at Cahill IP, you help both protect and extend your company’s advertising budget and advertising reach.

Learn more about our advertising attorneys by calling (502) 443-1058 or using our online contact form.