There is no effective way to describe to someone who does not use social media or shop online the ways in which the information delivery systems differ from what they know. This is because the entire platform interacts with the human data intake system differently. It is like visiting another country and having to peel back your own basic operating system to understand what is going on around … [Read more...]
Is Digital Branding Better?
November 18, 2015 by ·
There has been a lot of recent attention on a publication called “The Oldie.” The Oldie celebrates all things “not modern” in a way that makes them seem cool. Think aloof but clever curmudgeon, less like Archie Bunker and more like Sherlock Holmes. The Oldie is of course a backlash against a digital age where it seems each day one more experience has been transformed by technology, … [Read more...]