Influencer Marketing and the Future of Advertising- Social Media Platforms Respond

The FTC, in an attempt to keep up with the ever-changing nature of social media, put forth a series of “educational” letters concerning the use of endorsements and testimonials in advertising. The letters were in part sparked by questions regarding “influencer marketing.” Influencer marketing, which is where social media influencers create content to engage followers

Last week I blogged about Online Behavioral Advertising (“OBA”), a practice that allows advertisers to target particular ads to Internet users based on perceived buying interests. The driver behind OBA is data collection by third-parties about consumer behavior online. The same week, Congress voted down the FCC’s Obama-era efforts to require certain Internet service providers

Have you been wondering why once you have browsed for new refrigerators online, you are served up an advertisement for refrigerators on every site you visit, even on non-appliance websites? The explanation is the proliferation of Online Behavioral Advertising or OBA. OBA is defined as “tracking a consumer across time or across sites for purposes of