Digital Branding – What Girl on Which Train?

  Sales of Girl on a Train have enjoyed a significant boost from a movie of the same title – or is it the same title? The Girl on the Train was a best-selling novel by Paula Hawkins that was made into movie blockbuster staring Emily Blunt released last month.  As you might imagine, the

There has been a lot of recent attention on a publication called “The Oldie.” The Oldie celebrates all things “not modern” in a way that makes them seem cool.  Think aloof but clever curmudgeon, less like Archie Bunker and more like Sherlock Holmes. The Oldie is of course a backlash against a digital age where