Influencer Marketing and the Future of Advertising- Social Media Platforms Respond

The FTC, in an attempt to keep up with the ever-changing nature of social media, put forth a series of “educational” letters concerning the use of endorsements and testimonials in advertising. The letters were in part sparked by questions regarding “influencer marketing.” Influencer marketing, which is where social media influencers create content to engage followers

  Sales of Girl on a Train have enjoyed a significant boost from a movie of the same title – or is it the same title? The Girl on the Train was a best-selling novel by Paula Hawkins that was made into movie blockbuster staring Emily Blunt released last month.  As you might imagine, the