States Get Involved in Online Advertising Regulation

Over the past two weeks, I have blogged about Online Behavioral Advertising (“OBA”), a practice that allows advertisers to target particular ads to Internet users based on perceived buying interests, and the attendant market for the collected marketing data – huge. There has been some public outcry following the recent decision by Congress to overturn

Last week I blogged about Online Behavioral Advertising (“OBA”), a practice that allows advertisers to target particular ads to Internet users based on perceived buying interests. The driver behind OBA is data collection by third-parties about consumer behavior online. The same week, Congress voted down the FCC’s Obama-era efforts to require certain Internet service providers

Have you been wondering why once you have browsed for new refrigerators online, you are served up an advertisement for refrigerators on every site you visit, even on non-appliance websites? The explanation is the proliferation of Online Behavioral Advertising or OBA. OBA is defined as “tracking a consumer across time or across sites for purposes of