Digital Branding Question: Can Computer Icons Be Trademarks?

I have written here about middle-age eyesight and the ability to use emjois with confidence. Maybe the same frailty colors my perception of icons on computer screens that I occasionally find confusingly similar. Do you ever go to open you Google Chrome Browser: And accidentally click the Windows icon: Is it just me, or do

Grab your tuxedo, a vodka martini (shaken, not stirred, of course), and some James Bond-style swagger – it’s time to spy on your trademark. Or perhaps more precisely, it’s time to spy on what others may be doing to cause confusion with your trademark. Simply applying for or registering a trademark with the United States

The following article, “Bourbon and Beer: Barrels of Trademarks Fun,” was written by Amy Cahill and Michelle Browning Coughlin and was posted in the Louisville Bar Association Bar Briefs, December 2016 edition: With headlines like “Bourbon and Whiskey Sales Are Soaring Around the World,” and reports showing 2015 as the “eighth consecutive year of double-digit

Amazon opened its first bricks and mortar store in Seattle last month.  The company calls the store (a book store) an “extension” of Amazon.com.  An extension? Online retailers are starting to see the benefits of actual physical spaces with human beings in them.  The number one cited benefit is the ability to observe customers and

There is no effective way to describe to someone who does not use social media or shop online the ways in which the information delivery systems differ from what they know. This is because the entire platform interacts with the human data intake system differently. It is like visiting another country and having to peel