A trademark is not just an arbitrary symbol or logo.

A trademark is the visual representation of a company’s brand and reputation. In our ever competitive economy, trademark licensing can be helpful in broadening the reach of your brand. However, before going into trademark licensing agreements, here are some things you need to know to maintain your precious symbol.

It is important to have an experienced attorney during a trademarking licensing agreement to ensure the protection of your brand’s trademark. Who you allow to use your symbol for goods or services, and in what conditions, are vital to brand maintenance. While licensing can be done without the protection of a contract, for the safety of both companies, it is wise to have a written agreement that protects your trademark.

There are six main factors that you should address in a licensing contract:

1) The duration of the contract.

2) The grounds for contract termination for both parties in the case that stipulations are not upheld.

3) The assurance of quality control of the partnering company’s products and which products or services your logo is used for.

4) The price of royalties for using your trademark.

5) The territory where your trademark is used. City, state, country etc.

6) The exclusivity or non-exclusivity of your trademark with other companies.

When you license your trademark, your brand is at stake. It is imperative to your brand to have a trademark license that is legally sound. Cahill IP has the experienced attorneys to make sure that your licensing agreement is beneficial for both parties. Your trademark is the visual representation of who your company is in the eyes of all that see it. It is important that it is seen in the best light possible.
For more information about trademark licensing and our attorneys, contact us!