On June 19, 2017, Justice Samuel Alito delivered the Court’s opinion in Matal v. Tam, an 8-0 decision holding that the disparagement clause of the Lanham Act unconstitutionally limits free speech. Before the ink on the ruling was dry, several trademark applicants filed for marks that would have likely been found disparaging or offensive only hours before. Several of these applications contain … [Read more...]
Archives for June 2017
Now That’s Offensive! In Wake of Tam Ruling, Applicants Rush to Offend
June 30, 2017 by Amy Sullivan Cahill ·
Filed Under: Uncategorized ·
Influencer Marketing and the Future of Advertising- Social Media Platforms Respond
June 26, 2017 by Amy Sullivan Cahill ·
The FTC, in an attempt to keep up with the ever-changing nature of social media, put forth a series of “educational” letters concerning the use of endorsements and testimonials in advertising. The letters were in part sparked by questions regarding “influencer marketing.” Influencer marketing, which is where social media influencers create content to engage followers about a particular service or … [Read more...]
Filed Under: Uncategorized · Tagged With: advertising, future of advertising, influencer marketing, intellectual property, intellectual property attorney, intellectual property attorneys, intellectual property law firm, intellectual property lawyer, intellectual property lawyers, social media and advertising