Last week I blogged about Online Behavioral Advertising (“OBA”), a practice that allows advertisers to target particular ads to Internet users based on perceived buying interests. The driver behind OBA is data collection by third-parties about consumer behavior online. The same week, Congress voted down the FCC’s Obama-era efforts to require certain Internet service providers seek your … [Read more...]
Michelle Browning Coughlin Talks About Being a Parent and Practicing Law
March 31, 2017 by ·
In this podcast from the Lawyerist, Cahill IP attorney Michelle Browning Coughlin, who is also the founder of MothersEsquire, talks about how being a parent—especially a mom—can make it harder to practice law, and what firms can do to be more parent-friendly, from paid paternity leave and flexible working arrangements to breastfeeding accommodations and playing the HR … [Read more...]
What is Online Behavioral Advertising? Or “Why is that shoe advertisement following me?”
March 30, 2017 by ·
Have you been wondering why once you have browsed for new refrigerators online, you are served up an advertisement for refrigerators on every site you visit, even on non-appliance websites? The explanation is the proliferation of Online Behavioral Advertising or OBA. OBA is defined as “tracking a consumer across time or across sites for purposes of serving an advertisement based on perceived … [Read more...]
SpyPhoneTools Reviews on – mobile spy free download zoo tycoon complete collection free
March 18, 2017 by ·
<p>It has not been simplier and easier as opposed to right now, with modern phones and also the distinct on line companies they carry along with them, to cheat on your other half. Don't any are unfaithful should commit days to weeks seeking to go the best time to get to know someone in addition to his/her spouse. Dialing residential phone results and receiving condos together with resorts … [Read more...]
Trump® and Trademarks
March 15, 2017 by ·
Donald Trump has filed to register TRUMP as a trademark in connection with a variety of goods and services. The U.S. Patent and Trademark Office shows over thirty active federal registrations for TRUMP owned by the President’s related company DTTM Operations, LLC based in New York. The goods and services of the registrations range from bumper stickers to television programs in the field of … [Read more...]
“Likelihood of Confusion” about Children’s Health: When a Small Difference in Trademarks Can make a Big Difference
February 17, 2017 by ·
If you are a parent, like I am, you are very likely familiar with the American Academy of Pediatrics. Formed in 1930 to address pediatric standards, it has grown to approximately 64,000 pediatricians throughout the United States. The American Academy of Pediatrics publishes position papers, based on scientific research, along with other books and magazines for health care professionals and … [Read more...]
Prevagen® and the Jelly Fish: They thought we would forget.
January 24, 2017 by ·
I was sure it was true. My over-40 forgetfulness could be helped by the over the counter supplement Prevagen. Of course, the first time I went to purchase Prevagen proved unsuccessful – I could not remember the name. With an active ingredient derived from jellyfish! It sounded so hopeful. And then there were the clear and unqualified advertising claims “clinically proven to improve memory.” I … [Read more...]
Why You Should Spy on your Trademark in 2017
January 17, 2017 by ·
Grab your tuxedo, a vodka martini (shaken, not stirred, of course), and some James Bond-style swagger – it’s time to spy on your trademark. Or perhaps more precisely, it’s time to spy on what others may be doing to cause confusion with your trademark. Simply applying for or registering a trademark with the United States Patent and Trademark Office (“USPTO”) does not automatically protect a … [Read more...]